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How To Change Zune Change Sync Relationship

Written By Sunday, May 1, 2022 Add Comment Edit

Line of portable media players

This article is about the digital media brand. For the AROS widget toolkit, see Zune (widget toolkit).

Zune
Zune logo and wordmark.svg
Manufacturer Microsoft
Type Digital media, Portable media player
Release engagement Nov 14, 2006 (Zune thirty) [1]

November 13, 2007 (Zune 4, 8, eighty) [2]
June 13, 2008 (Zune iv, 8, 80) September 16, 2008 (Zune xvi, 120) [3] [4]
September xv, 2009 (Zune HD 16, 32) [five]

April 12, 2010 (Zune HD 64) [5]
Discontinued June 2012
Operating system Windows Embedded CE 6.0
CPU Freescale i.MX31L processor ARM Core
Nvidia Tegra APX 2600 (Zune Hd)
Storage iv, 8, xvi, 32, and 64 GB wink drive
thirty, fourscore, and 120 GB hard bulldoze
Display i.8in glass LCD screen, resolution 240×320 (Zune 4, 8, sixteen)
3in QVGA LCD screen, resolution 240×320 (Zune 30)
3.2in glass LCD screen, resolution 240×320 at 4:3 aspect ratio (Zune 80, 120)
three.3in glass OLED touchscreen, resolution 480×272 at 16:nine aspect ratio (Zune HD)
Touchpad Circular directional pad (non-touch)
(30 GB release)
Bear upon-sensitive Zune Pad
(iv, viii, xvi, 80, 120 GB releases)
Capacitive touchscreen
(HD release)
Connectivity Wi-Fi (Zune-Zune, Sync-PC, Microsoft Surface)
USB
Online services Zune Marketplace
Predecessor Portable Media Middle
Successor Groove Music and Microsoft Movies & TV, Windows Phone viii

Zune is a discontinued line of digital media products and services marketed by Microsoft from Nov 2006 until its discontinuation in June 2012. Zune consisted of a line of portable media players, digital media player software for Windows PCs, a music subscription service known as a "Zune Music Pass", music and video streaming services for the Xbox 360 game console via the Zune Software, music, Tv set and picture show sales, and desktop sync software for Windows Telephone. Zune was also the provider of music streaming for United Airlines in-flight, afterward a partnership in 2010.

The Zune started as a line of portable media players (PMP) created in cooperation with Toshiba. Microsoft aimed to challenge and beat Apple, whose iPod line held a bulk market share.[6] Three hard disk players ranging from thirty GB to 120 GB were released, aslope six flash players. Still, its overall market share in the U.S. remained low, well below Apple tree and also lagging the SanDisk Sansa and Creative Zen.[7] Microsoft discontinued all Zune hardware in Oct 2011.[8]

In June 2012, Microsoft announced plans to discontinue all "Zune" products, and instead, Microsoft would distribute its digital media content and services nether the Xbox Music and Xbox Video names, available on their line of products, including Windows 8 PCs and tablets, Xbox 360 game console, and Windows Telephone smart phones. The www.zune.cyberspace domain now redirects to Xbox'southward website, merely the software retained the Zune name. The Windows Phone App succeeded Zune Software every bit the desktop sync service for Windows Telephone 8, every bit part of Microsoft's discontinuation of the Zune make. However, Zune Software must all the same be used for Windows Telephone seven desktop sync, and is notwithstanding bachelor to download from the Windows Phone website for all Windows Phone seven devices. In Nov 2015, Microsoft retired the Zune music download and streaming service. Remaining Zune subscribers were switched over to Microsoft'south Groove Music platform,[9] whose subscription services closed on December 31, 2017.[10]

History [edit]

MSN Music [edit]

Zune music and devices were follow-on to Microsoft's MSN Music service. MSN Music was created in 2004 to compete with Apple's iTunes services. After only two years, Microsoft appear the closing of MSN Music in 2006 immediately earlier announcing the Zune service. In 2008, Microsoft shut down the MSN Music licensing servers only 2 years afterwards promising users the servers would be available for v years.[ commendation needed ]

Kickoff generation [edit]

The first-generation Zune device was created by Microsoft in close cooperation with Toshiba, which took the design of the Gigabeat Southward and redeveloped it under the proper noun Toshiba 1089 as registered with the Federal Communications Commission (FCC) starting in 2006.[eleven] Xbox 360 overseer J Allard ran the projection, codenamed "Argo", staffed with Xbox and MSN Music Store developers[12] who worked on "Alexandria", finalized every bit Zune Marketplace.[thirteen] Both products were later united under the Zune brand name in the U.S. market. While some features were praised, the initial Zune has been regarded with derision and jokes for its bulky size and dark-brown colour, with CNET regarding information technology at best every bit a "loftier-profile underdog alternative to Apple's iPod" where other Windows Media MP3 players from Creative, iriver, and Samsung had not succeeded.[fourteen] [15]

At midnight on Dec 31, 2008, many[16] start generation Zune 30 models froze.[17] [xviii] Microsoft stated that the problem was caused by the internal clock driver written by Freescale and the way the device handles a leap year. It automatically fixed itself 24 hours later on, but an intermediate "fix", for those who did not wish to wait, was to drain the device'due south battery and and then recharge afterward 12 apex GMT on January one, 2009.[nineteen] [20]

The first generation and later Zune devices included a number of social features, including the ability to share songs with other Zune users wirelessly. Songs that had been transferred over wi-fi could then exist played three times over three days.[21]

Second generation [edit]

The offset wave of the second-generation (Zune 4, 8, and 80, manufactured past Flextronics), introduced the bear upon-sensitive Zune Pad, which was shaped like a squircle. The 4 and viii GB Zune devices use flash retentiveness and are smaller in size than the lxxx GB version, which uses a hard drive. The 30 GB Zune was non redesigned, although information technology received a software update that brought its interface in line with the second generation models. At the aforementioned time, the Zune ii.0 software was released for Windows PCs. This version of the software was completely re-written and featured a new user interface.[22]

Zune 30/eighty/120 and Zune 4/viii/16 menu system

Zune devices characteristic games developed using XNA. An early version of XNA Game Studio 3.0, released in May 2008, immune developers to work on games for Zune devices.[23]

The second and last wave of the second-generation (Zune xvi and 120) released in September 2008, coinciding with the release of the Zune Software iii.0 update. Included in this firmware update was the power to tag and later purchase songs heard on FM radio, channels which can be customized to evangelize suggested songs for the user, the games Hexic and Texas Hold' em, back up for audiobooks from online stores such as Aural.com and others that support OverDrive media files,[3] [24] [25] a clock, and changed quicklist functionality. The ability to buy songs from Zune Marketplace on the device while connected to the Internet via Wi-Fi was also introduced. To help push this feature, Microsoft partnered with Wayport to permit Zune devices to access its network of over 10,000 wireless hotspots, including those at McDonald'due south restaurants.[26]

Zune Pass customers in the Usa could also now download ten tracks to continue per month in add-on to the existing subscription-dependent unlimited music downloads.

Third generation

The first wave of the third-generation (Zune HD 16 GB and 32 GB) released in September 2009. On the same twenty-four hours, the 4.0 software update of the desktop software was released to support the new devices.[27] In addition, it became possible for Zune Pass subscribers to stream tracks through a computer'south web browser.[28] Zune 4.0 also supports net radio streams but this feature is disabled by default and can only be enabled by a third-party patch.[29] This device release marked the first time Zune firmware was released for the Zune line that did not provide new features for older models. These models were given a firmware update as version 3.two.

The 2d and terminal moving ridge of the third-generation (Zune HD 64 GB) released in April 2010. The aforementioned day, desktop and firmware updates introduced SmartDJ and codec features. The firmware update brought picks and improved the Boob tube-out feel on the Zune Hd.[xxx]

From Summer 2010, United Airlines started to offer Zune in-flight audio by means of 21 playlists that are very similar to the Zune Channels offered on the Zune Market place.[31] Each channel offers upward to 3 hours of unique programming ranging from archetype rock, contemporary pop, opera, electronica, piano jazz, and others.[32]

Discontinuation of Zune hardware [edit]

On March 15, 2011, Microsoft appear that no new Zune hardware players would be developed, although existing models would remain for sale. The Zune had failed to capture pregnant market share after five years against the Apple iPod, and a recent study by NPD Group indicated that the Zune did not make the list of the five best-selling portable music players in the U.South. The iPod has been more than successful because of simplicity and had better ratings. It has also been suggested that there is a much larger tendency that standalone music players were giving mode to smartphones with personalized, app-driven music.[33]

On Oct 3, 2011, Microsoft announced the discontinuation of all Zune hardware, encouraging users to transition to Windows Phone. Later, the announcement was removed and a Zune Support Team member tweeted that the folio was added to the website in mistake.[34] [35] Finally, despite previous denials, the original announcement of the Zune hardware'south discontinuation was restored to the Zune Support site.[36] [37]

On other Microsoft products [edit]

Xbox 360 [edit]

In Autumn 2009, movies and Television set shows became bachelor through streaming or download through Zune Video Marketplace on Xbox 360.[38] On November 4, 2010, the music portion of the Zune Market was brought to Xbox. This coincided with the launch of the Kinect and Kinect owners can navigate the awarding menus using paw gestures, without a controller. Users must have a Zune Laissez passer subscription to play music in the application, and simply Zune Laissez passer content is available. Locally saved music must all the same be played through the Xbox's native media library.

Microsoft Mobile Phones [edit]

Starting with the Microsoft KIN ONE and KIN TWO mid 2010, the Zune music services and features from the Zune Hard disk drive became available on Microsoft's mobile phones. Presently post-obit the failure of the KIN line, Windows Phone vii released and included the same Zune music app that was nowadays on KIN. December of that same twelvemonth, the rerelease of the KIN phones (whose names were denoted simply with "grand" every bit ONEm and TWOm) withal once again included the Zune music app, though the phones themselves were now feature-phones instead of smartphones. Each of these first generation Windows Phone smartphones were supported by the Zune desktop software in add-on to the Zune devices.

Microsoft announced and released new versions of the Zune devices once a year until 2010. In March 2011, Bloomberg.com published an article[39] challenge that Microsoft would stop introducing new versions of the Zune music and video thespian. The commodity has been widely quoted over the Internet and by news agencies. Still, a Microsoft representative for Zune concern development denied this rumor saying that the Windows Phone platform introduction should be considered to be the almanac Zune update for 2010.[40]

All Windows Phone devices include capacitive multi-touch screens, FM radios, Wi-Fi, and certain other features included on the Zune Hard disk drive. The user interface of the Zune devices, specially the Zune Hd, served as the inspiration for the user interface of Windows Phone. Microsoft refers to the design language of this user interface as Metro and continued to use information technology in their products moving forward from Zune HD. (Products with elements of Metro: Microsoft Ring & Ring 2, KIN, WP7, WP8, Windows eight, W10M, Windows 10, Xbox 360, Xbox I and S/X, and Xbox Series Southward/X.)

On October eleven, 2010, Microsoft released Zune software v4.seven, which supports syncing of Windows Phone 7 devices with a Windows PC.[41] Zune software was and then succeeded every bit a desktop sync app by the Windows Phone App for Windows Phone eight.

Zune devices [edit]

The first Zune model, the Zune xxx, was released in the USA on November 14, 2006, featuring a capacity of 30 gigabytes, FM radio, and a 3-inch screen. The Zune 30 was initially available in black, brown and white. Retail packages contained a pair of basic earbuds, a USB sync cable, a small drawstring pouch, a start-up CD, documentation and a 14-day free trial of the premium Zune Pass streaming service.

The Zune 80 was announced on October 2, 2007,[42] along with the smaller Zune 4 and Zune 8 to compete with Apple'due south iPod nano line. These were to be known as the second generation of Zune devices. The Zune lxxx featured a iii.ii inch screen, while the Zune 4 and 8 come with a ane.8inch screen. Both come with a new touchpad-style input device ("squircle") and new software. Additional file support for H.264 and MPEG-4 formats was also included, whereas the older Zune 30 requires these formats to be transcoded to WMV prior to sync. The power to sync wirelessly (automatically if connected to a power supply), podcast back up, and an upgraded song-sharing licensing became available on all models. The new software also immune a Zune device to communicate with other Zune devices to share pictures and songs. A free firmware update added the new software features to the original Zune 30, and was released on November 13, 2007.[43] The Zune 80 came bundled with a USB connexion cord and premium headphones. The Zune 4 and eight come with a USB connection cord and basic headphones.

The Zune 30, the original Zune music histrion, has a 30GB hard drive, 3 inch screen, and a unproblematic directional pad for menu navigation. The second generation of Zune devices includes the Zune four, viii, 16, fourscore and 120. The Zune 4, 8, and xvi are smaller in size and have 4GB, 8GB, and 16GB of wink retentivity respectively. All second generation Zunes have a Zune Pad instead of the original directional pad that was included on the Zune 30. Microsoft released an upgrade to the software/firmware for all Zune models, including the Zune 30.

On May 26, 2009, Microsoft announced the Zune HD, the first touch screen Zune. The Zune Hard disk drive has HD Radio and the ability to brandish video in Loftier Definition through a docking station (sold separately). The screen is multi-touch enabled and uses gestures such as swiping and pinching throughout the player. The device comes with 16GB, 32GB, or 64GB of flash memory. The screen is OLED, three.3inches, and has a 480x272 xvi:9 resolution. Also included are Wi-Fi, a custom Internet Explorer browser, and an accelerometer.

Preloaded content [edit]

Zune devices featured preloaded sound and video content from various artists, including Wisin & Yandel, BT, The Thermals, Paul Oakenfold, and CSS. Limited edition, promotional, and employee-gift Zune devices too featured unique content of varying kinds (i.e. pictures, videos, music, and/or sound/video podcasts).

Specifications [edit]

Zune Model Zune 30 Zune 4 Zune 8 Zune sixteen Zune lxxx Zune 120[44] Zune HD 16[45] Zune Hard disk 32[45] Zune HD 64[45]
Size 6.1 × 11.two × 1.5cm 4.1 × 9.1 × 0.8cm six.1 × 10.8 × ane.3cm v.27 × 10.21 × 0.89cm[46]
Codename (From "Name that Zune") Keel Scorpius Draco Pavo
Weight 158.8 g 47 g 127.6 thousand 73.7 k[46]
Screen 7.6cm (3") (240×320 pixels) four.6cm (1.viii") (240×320 pixels) 8.1cm (3.2") (240×320 pixels) 8.4cm (3.iii") (480x272 pixels)
Storage 30 GB HDD

(Upgradable up to 128 GB with either an HDD or SSD)

iv GB Flash eight GB Flash 16 GB Flash fourscore GB HDD

(Upgradable up to 128 GB with either an HDD or SSD)

120 GB HDD

(Upgradable upward to 128 GB with either an HDD or SSD)

16 GB Flash[47] 32GB Flash[47] 64GB Flash[47]
Wi-Fi Zune-to-Zune, sync with figurer / wireless network /

wireless multiplayer gaming /

wireless shopping from Zune

devices as of September 16, 2008 (with firmware update)

Zune-to-Zune, sync with figurer / wireless network / wireless multiplayer gaming / wireless shopping from Zune devices as of September 16, 2008 Sync with calculator / wireless network / wireless multiplayer gaming / Admission to a

Wi-Fi Zune Market / Web browsing

Colors Black, dark-brown, white, pink, red,

magenta, orangish

Black, green, carmine, pink, blue

(4 GB blue via all means,

8 GB blue in retail but, 16 GB

blue via Zune Originals only) [48]

(xvi GB black is glossy end only &

4/8GB black is mate finish but)

Black, red

(Crimson previously available only as a Valentine's Day promotion, only later every bit via Zune Originals) [48]

Blackness,[49] reddish, blue

(Blueish available via Zune Originals only)

Blackness, platinum, red, blue, light-green, purple, and magenta.

(Platinum 32 GB, black 16 GB, and all sizes of ruby-red/blue/greenish/regal/magenta available via Zune Originals merely.)

Official Model Numbers Black (1089)

White (1090)

Brown (1091)

Pinkish (1092) [48]

Scarlet (1093)

Magenta (?)

Orange (?)

1124 1125 1143 1126 1376 1395 1402 1449
Unofficial Model Numbers[50] Z1H-xxx

JS8-00001

Z2F-iv Z2F-8 Z2F-16 Z2H-80 Z2H-120 Z3F-16 Z3F-32 Z3F-64
Express Editions Magenta,[51] Orange[52] [53] [54]

Halo 3 Brown[55]

Halo 3 Black[56]

Ruby

Pinkish

Pink Nylon with Diamonds[57]

Wisin & Yandel[58]

Gilt GOODS 8 GB,[59] and Blackness Allen Iverson viii GB[lx] Golden (Goods)[59] Blackness (Joy Division)[61] Black (Gears of War 2)
Other Designs

There are other designs in existence, too, merely these are all either promotional and not "Limited Edition," Zune Originals designs, or employee gifts.

Only 100 magenta and 100 orange were e'er released to the public while 100 more than of each were given to Zune Team members.

500 of the black Adult Swim[62] Zune were only given to attendees of a special Adult Swim event.

Dark-green DNCC iv GB[63] and blood-red RNC 4 GB[63] were only given to attendees of their respective conventions. Yellow citron sixteen GB[64] was given simply to Microsoft employees equally gifts a yr prior to the 16 GB model officially releasing to the public.
Navigation Circular Directional Pad Zune Pad Multi-Touch Screen
Released November 14th, 2006 Nov 13th,

2007

September 16th, 2008 November 13th, 2007 September 16th, 2008 September 15, 2009 Apr 9th, 2010
Toll (Us$ at launch) $249.95 $149.99 $199.99 $179.00 $249.99 $249.99 $219.99[47]
$289.99[47] $349.99[47]
Battery life (abiding sound / constant video) 12 hours audio, 3.v hours video 24 hours audio, 4 hours video 24 hours sound, iv hours video 30 hours sound (Wireless), 4 hours video 33 hours sound, 8.5 hours video[65]

Accessories [edit]

The standard Zune devices come up with basic headphones and a proprietary USB data cable. The Zune 30 comes with these items every bit well every bit a conveying purse, and the Zune eighty model has upgraded "Zune Premium" headphones. Accessories that were sold separately included, only are not limited to:

  • Charging devices (car adapter, Air-conditioning wall-socket adapters, external battery)
  • I/O adapters (A/V composite, FM transmitters, headphones, USB data cable)
  • Docks (charging, multimedia big speaker, vertical easily-free assist)
  • Protection (glass screen protection, hardened/cushioning material instance protection)
  • Conveying cases (standard issue, armband type, and belt prune)
  • Replacement parts and upgrades (battery, difficult drive, LCD, etc.)

Amid the firms that made Zune accessories were Microsoft, Altec Lansing, Belkin, Digital Lifestyle Outfitters (DLO), Dual Electronics, Griffin Technology, Harman Kardon, JBL, Integrated Mobile Electronics, Jamo International, Klipsch Audio Technologies, Logitech, Monster Cablevision Products Inc., Speck, Targus, Kicker and VAF Inquiry.[66]

Firmware [edit]

According to Microsoft, the most up-to-date firmware version is four.five (114) for the Zune HD, which replaces the original histrion firmware that ships on the device, four.0 (356). In the case of the Zune 4, 8, 16, xxx, 80, and 120 players, the most current player software version is 3.3, which provides compatibility with Zune 4.two.[67] Version iii.3 was primarily a bug fix release and was released on January 26, 2010.

The operating system for the Zune devices is based on the Windows CE kernel for ARM architecture and uses a distribution similar to the Portable Media Eye institute on the Gigabeat South. Zune's native file compatible formats are:

  • JPEG for images;
  • WMV (Used by Zune Marketplace)
  • MPEG-4 – supported on all models except the Zune thirty device
  • H.264 – supported on all models except the Zune 30 device
  • Avi video (Xvid) support is included on the Zune Hd (firmware versions 4.5 and later).
  • MP3 (used past Zune Market)
  • AAC (unprotected) non AAC (.m4a)
  • WMA Pro (2-channel)
  • WMA Standard (used by Zune Market place)
  • WMA lossless

The graphical user interface (GUI) (called the "twist interface" by Microsoft) has sections for music, videos, pictures, social, radio, podcasts, market, games and settings. It is said to provide "two-dimensional navigation" for scrolling through items with its directional pad.[68] In the music department, users tin can add together songs to a quick playlist without reconnecting to the desktop software. In the pic department, the background can be customized using any prototype stored on the device (for viewing) every bit wallpaper. In the radio section, users tin receive and play FM radio internally, with North American, Japanese, and European tuning ranges, and display Radio Data Organization information (usually creative person and song) when bachelor. When artist/song information are bachelor, the device tin can search for the song in the Zune Market for download or purchase. In the social department, users can broadcast the user's profile and recent activeness to others nearby.

The outset updates to the firmware added sharing features (ship, community, listing nearby Zune users) as described in FCC filings.[69] [70] Firmware 1.i allowed the device to inherit sharing capabilities described by codename Pyxis. Early firmware releases patched software bugs. About a year later, the much anticipated 2.ii firmware release added support for DVR-MS (Media Center Recorded Tv) files, lossless playback, added wireless syncing, and GUI interface improvements.[ commendation needed ]

Zune supports the Windows Media DRM digital rights management system, which is not uniform with other DRM systems and is not part of the PlaysForSure platform or program.[71][72] Multimedia content is transferred through Media Transfer Protocol (MTP); withal, its proprietary MTP extensions ("MTPZ") identify an interoperability bulwark between the Zune and previous MTP-based software.

Zune software [edit]

The Zune software functions every bit management software for the device, a full media role player awarding with a library, an interface to the Zune Market, and as a media streaming server.[73] Zune Software is used to sync with all devices with Zune functionality, including the Zune devices, Windows Telephone seven, and Microsoft Kin. Zune devices work exclusively with the Zune software and Market.

The Zune software organizes the media in its library and allows users to add to the library past ripping from CDs, syncing with a Zune device, and downloading from the Zune Marketplace. The Zune software likewise allows ane to organize song metadata. It tin automatically download album art and metadata tag data for content in the library.

Any file in one'due south Collection that has a non-Zune uniform format is automatically transcoded into a uniform format upon syncing the files to a Zune uniform device. This feature still works as of the release of Windows 11, however, in Windows x and xi the power to catechumen videos, specifically, is broken.

On the PC, the Zune software streams files to other PCs, the Xbox 360, and other compatible devices. The Zune software also connects with the Zune social and keeps runway of files swapped with other users.

The Zune software runs only on 32-flake Windows XP or 32-bit/64-bit, Windows Vista, Windows 7, and Windows 8.[74] Windows XP Professional x64 Edition is not supported.

Zune Software was succeeded by the Windows Phone App as a desktop sync service for Windows Phone 8. Windows Phone 7, Kin, and all previous Zune devices will notwithstanding use the Zune software, which is still bachelor for download on the Windows Phone website.

Zune Market place [edit]

Zune Marketplace successor services [edit]

As of October sixteen, 2012, all Zune Marketplace products and services have been replaced past Xbox Music, Xbox Music Pass, Xbox Video, and Windows Phone Store.

Zune software for Windows PCs showing the Zune Marketplace

The Zune Marketplace was an online store that offered music, podcasts, Idiot box shows, movies, music videos, movie trailers and mobile applications. Content can be viewed or purchased on Windows PCs with the Zune software installed, Zune devices, the Xbox 360, the Microsoft Kin phones, or Windows Phone phones.[75]

It offers a option of 14 million songs[76] and the Zune Laissez passer music subscription service.

Availability [edit]

Zune Marketplace was originally but available in the United states of america. In October 2010, sure Zune Marketplace content became available in additional countries: the United kingdom, France, Italia, Kingdom of spain, Germany, Republic of austria, Belgium, Ireland, the Netherlands, Switzerland, Mexico, Canada, Australia, and New Zealand. Yet, not all content was available in all countries; for example, podcasts and Television shows were not offered at all outside the United states.[77]

Sales and marketing [edit]

Marketing [edit]

Microsoft launched several campaigns to jump-start the Zune. Information technology had a major campaign to promote Zune with "Music the way it wants to be" as a major theme and "Welcome to the social" every bit an advert tagline. Besides, the company enlisted about 200 "Zune-masters" to advertise the device on American college campuses, to promote the item, and to run Zune-related events. In commutation, they received gratis merchandise, including a Zune.[78]

Additionally, Microsoft launched an attempt at viral marketing with its comingzune site, complete with several videos in succession.[79] Along with ZuneInsider, and several other ad hoc events, Microsoft hoped to generate buzz for the production outside of the normal marketing avenues, and market its product as a part of a social construct.[80]

The choice of branding and distribution were function of the Zune as a conclusion of "ii strategies in the market correct now: cross-make ecosystems... and singular make ecosystems... The onetime is gaining in share and units sold, but the latter has enormous share and won't give that up easily."[72]

Microsoft normally follows a platform (cross-brand) strategy, equally exemplified by the PlaysForSure organisation. Nevertheless, its Xbox division has gained some experience with the vertically integrated strategy in which it controls everything end-to-end from the hardware to the online store. With Apple dominating the sound market with its vertically integrated iPod system, the Xbox partitioning won permission to endeavour the same approach, separately from PlaysForSure and PlayReady.

Microsoft as well wanted to go beyond Apple's efforts and promote the tagline "the social" and wireless sharing as central differentiators. Chris Stephenson, leader of Zune's marketing and manager of Global Marketing for the Entertainment Business,[81] said, "nosotros come across a nifty opportunity to join applied science and community to allow consumers to explore and notice music together."[72] New York Times Mag columnist Rob Walker agrees that the Zune'southward "customs and togetherness seem similar a reasonable counterpunch to iPod'south supposed attraction as an individuality enabler that allows owners to wallow in their own tasteful personal soundtracks." Only he as well sees the Zune equally having gained appeal every bit an individualistic statement against the omnipresent iPod: "The virtually salient feature of the Zune seems to exist that it'due south not an iPod".[82]

Microsoft also released a Zune theme for Windows XP that replaced the appearance of the operating organisation. This theme includes an orangish Get-go button and black taskbar/Start menu.

Zune has besides expanded its make efforts by creating a Millennial-friendly website and entrada focused on emerging artist talent: Zune Arts

MySpace has added the feature to label music players on personal profiles to Zune-themed or a reddish Zune eight.

Sales [edit]

During its launch calendar week, the original Zune, now Zune 30, was the 2d-most-sold portable media device with a 9% unit share in the United states of america: behind the market place-leading iPod's 63%.[83] For the first 6 months after launch, NPD Group figures bear witness that the Zune 30 achieved approximately ten%[84] [85] [86] market share in the Hard Drive-based MP3 marketplace and 3%[87] [88] in the overall MP3 player market. Every bit early as December 2006, it was reported that the Zune was struggling not just against the iPod but also other competitors, the Creative Zen and SanDisk Sansa.[89] [90]

According to Bloomberg Television ane.2 one thousand thousand Zune 30 players were sold between November 2006 and June 2007,[91] surpassing a milestone.[92] A price driblet on Amazon.com during November 2007 temporarily boosted the dark-brown Zune 30 to the elevation Sales Rank in electronics.

On May 6, 2008, Microsoft announced that it had sold just over 2 1000000 Zunes. Roughly one one thousand thousand of those were sold since the 2nd generation Zunes launched in Nov 2007.[93]

On May 22, 2008, information technology was reported that GameStop "has decided to terminate selling Microsoft's Zune players at its stores due to what information technology sees as insufficient demand from customers." A statement issued past Adam Sohn, Zune marketing director said "Nosotros accept a fix of slap-up partnerships...Best Buy, Target, Wal-Mart, and others."[94]

In January 2009, Microsoft's quarterly earnings filing with the SEC indicated that Zune sales had fallen $100 million from 2007 to 2008 during the quaternary quarter of the calendar year. The Wall Street Journal estimated that sales appear to have dropped from near $185 million during the holiday period in 2007 to merely $85 million in 2008. This may be due to the visitor's decision non to substantially update the Zune hardware in the fall of 2008.[95]

Zune market share decreased to 2% in the first half of 2009, according to the NPD Group.[96]

Availability outside the U.Due south. [edit]

Microsoft released the Zune to Canadian consumers on June 13, 2008, marking the first time it was available outside the U.S. Microsoft has even made efforts to ban visitors outside the United States from Zune Originals. Users wishing to sign upward for a Zune Tag could easily circumvent most problems by signing up for a U.s.-based business relationship.[97]

The Zune ii.0–three.* firmware does not back up non-romanized fonts other than Cyrillic. East Asian characters used in Chinese and Japanese, for case, show up on the Zune device equally mojibake instead of characters. Users take improvised ways to downgrade the firmware on the Zune device to older version that support Asian characters (V1 Zunes can exist hacked to display Asian font). This is, however, not recommended by anyone.[ citation needed ]

Legacy [edit]

In 2012, Slate ran a reader poll inviting them to select a piece of defunct technology worthy of a reappraisal, where the Zune beat out out Myspace, the PalmPilot, feature phones ("dumbphones") and older versions of Internet Explorer. Farhad Manjoo, the site'south engineering science columnist, went to considerable lengths to acquire a Zune Hard disk drive. "[It] wasn't as complete a failure equally you may believe," he wrote. "If you lot purchased one over the iPod Impact back in 2009, y'all wouldn't have regretted it."[98]

Had Microsoft brought the start Zune to market at the same fourth dimension as the iPod, or fifty-fifty the Zune HD at the time of the iPod Affect, it might have been a serious competitor to those players. Manjoo wrote: "By that signal, iPod had become the globe's de facto digital entertainment device," he recalled. "To beat it, Microsoft needed to offering something that would brand Apple tree's device look pitifully old-fashioned. The Zune Hard disk drive didn't exercise that. Its pattern marked it as being different from an iPod, just that was pretty much the just difference. There was no reason to buy the Zune unless you wanted to stand apart from the Apple cult. And there was a price to standing autonomously from Apple: Considering of its popularity, at that place were millions of apps and accessories for the iPod. Equally good equally it was, the Zune HD couldn't match Apple's sheer market power." Nevertheless, it was an effective enough product that Manjoo had started using it equally his fill-in music player ("when my iPhone's battery dies").[98]

Like the Edsel, to which it has sometimes been likened, Manjoo said the Zune'south failure may have led the fashion to eventual success with other products. The Hd'south user interface, he noted, was the offset such Microsoft product to rely on text rather than icons, and information technology would form the footing for Windows Phone, Windows eight, Xbox and all of the company's web-based services. The Segoe typeface that is now used in all of them, as well as Microsoft's current logo, was first used on the Zune.[98]

Business consultant Simon Sinek discusses the Zune in his 2019 book The Infinite Game, describing the Zune as a triumph of design just a failure of long-term strategic thinking. Microsoft was focused on beating Apple's portable music histrion, while Apple tree was behind the scenes focused on the iPhone that was introduced a year after the Zune's debut and, to a big extent, rendered obsolete handheld MP3 players past popularizing smart phones.[99]

At the terminate of the 2017 flick Guardians of the Galaxy Vol. 2, Peter Quill is gifted a Zune past Kraglin to supplant his destroyed Walkman.

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External links [edit]

  • Zune.net — Redirects to a Q&A for Zune users titled Important changes are coming to Zune Marketplace
  • Zune Insider – Insider blog & podcast — Dead link
  • Zune Podcast Support – An interview with Rob Greenlee, Podcast Programming Lead for the Zune near the second generation Zunes' support for podcasts. — Dead link
  • Zune Podcast Connected Show Interview – An interview with Rob Greenlee. During the Interview we discuss his long career in Podcasting, his piece of work in the Zune Podcast team, how to brand podcasts successful and finally the ZuneHD
  • Zune at Curlie

Source: https://en.wikipedia.org/wiki/Zune

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